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Compare pricing models

Door-to-door solar vs. cost plus pricing

Compare the sales-led model with an itemized installer-cost estimate.

Typical sales-led quote

  • Price often presented as a payment first
  • Acquisition and dealer costs may be embedded
  • Limited line-item cost visibility

Cost Plus Solar estimate

  • Address-specific cash range first
  • Estimated installer costs shown line by line
  • One visible 15% markup

Source: Lawrence Berkeley National Laboratory, Tracking the Sun. Market data is context, not a quote.